The maintenance residential lawns require has several negative impacts on the environment such as soil and groundwater contamination. Despite this, they remain popular as they, among other things, create an ideal space for activities and are considered aesthetically pleasing. My study investigates what values attributed to front lawns are the most important to homeowners in Hyde Park, Chicago, and what possible barriers are preventing people from converting their lawns to more sustainable alternatives. I also examine how large of a barrier unawareness is in Hyde Park, Chicago, a neighborhood with a significantly higher level of education than the average American one (CMAP 2021). I do so by evaluating a survey I created for homeowners with front yards in Hyde Park. Based on my results, I argue that unawareness about sustainable lawn alternatives offering the same values as lawns is a possible barrier preventing people in Hyde Park from converting their lawns to more sustainable alternatives. My research is significant because it could help inform policy decisions or incentives to spread awareness in the neighborhood.