Popular music provides a unique lens through which to examine the representation of consumerism and individualism in contemporary culture. My paper investigates consumerism and individualism in popular song lyrics from 1958 to 2021. By analyzing the lyrics of Billboard Top 100 songs across different genres, I track the frequency of materialistic references, such as luxury items, money, designer brands, food and beverages, and travel and tourism. My study sheds light on the changing cultural values reflected in popular music and explores how these values have evolved. I find that while consumerism and individualism are not explicitly mentioned in many songs, the frequent references to material goods and personal experiences suggest the salience of these concepts in popular culture. Furthermore, my analysis reveals that consumerism and individualism have become more prominent in popular music since the 1980s, with certain genres such as hip hop and funk consistently emphasizing these themes. Overall, my study contributes to our understanding of how popular music reflects and shapes cultural values.