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Abstract
The conventional wisdom is that an increase in status leads to a better evaluation of quality. However, recent research has shown that status can have both positive and negative effects. This study aims to examine the impact of a status increase on perceived quality by proposing two hypotheses: 1) award-winning movies receive less favorable evaluations after the award announcement, and 2) the increase in popularity after the award announcement contributes to the negative effect of a status increase. By using the resources available on IMDB and employing the difference-in-differences approach, I analyzed 47,010 reviews before and after the Oscars Award announcement for both winning and nominated-only movies across seven categories from 2008 to 2019. The results indicate that the ratings and sentiment scores of award-winning movies experienced a more significant decrease. Moreover, an increase in the percentage of reviews predicted that winning movies would receive lower ratings. These findings highlight the need for organizations to be mindful of the divergence in evaluation criteria between experts and the general public and to consider the diverse tastes among lay audiences when evaluating their offerings.