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Abstract

There has been much research in the realm of the social sciences in investigating the construction of preferences. However, there is a gap in the literature that examines the stability of our preferences and the idiosyncratic components of preferences within different stimuli domains. Within the current study, the reliability-sharedness of preferences is examined through judgments across different stimulus domains: money gambles, abstract artwork, and faces. Raters in Study 1 were asked to rate 42 money gambles and 42 face stimuli twice on a scale of “Not at all attractive” to “Very attractive”. Using Pearson correlations and variance component analysis, the study found that within both domains, preferences tended to be stable. However, the gamble domain was more likely to have shared preferences among the raters than the face domain, where raters had both individual and shared components. Raters in Study 2 were asked to rate 42 money gambles and 42 abstract artworks twice on a scale of “Not at all attractive” to “Very attractive.” Using the same methods as done in Study 1, the study found that preferences tended to be stable, though artwork preference reliability was lower than the other two domains. The gamble stimuli results remained consistent to Study 1, but artwork VCA found that preferences tended to be much more individualized than the other domains.

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