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Abstract

The market size of the medical industry in the Asian Pacific region is expanding, and the growth rate of medical market segments is gradually slowing down. Traditional medical care has problems such as seriously uneven distribution of medical resources and insufficient coverage of traditional medical insurance, which makes it difficult to satisfy patients' pain points and needs. Internet medical care has the advantages of reducing time cost, broad spectrum of resources, and personalized customization, and it will maintain a promising momentum both in the short and long term. At present, the revenue of internet medical companies is relatively low, and the diagnosis cannot be confirmed by consultation. However, the user's willingness to pay, the frequency of demand, and the user stickiness are low. To solve these difficulties, practitioners must explore this new industry with expert doctors specializing in internet medical care and cultivate a business model that can increase user retention and enhance the quality of medical services in all aspects of internet medical care. Manufacturers should build a complete online "medical + medicine + insurance" channel. The development of the telehealth business has also provided tremendous inspiration and implications about how and why two disparate fields interact with each other and create new knowledge. This successful combination itself proves the value of interdisciplinary studies to many different groups of people and allow knowledge scholars to have opportunities to closely observe the knowledge creation and accumulation process especially these nascent technologies in modern times and traditional business.

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