While the transition to e-rulemaking has doubtlessly increased the quantity of individual public participation in the notice and comment process, the benefits that proponents claimed the move to e-rulemaking would bring — heightened public understanding and an enhancement of the democratic process — have arguably failed to materialize. Through the use of a novel dataset constructed from the 2016 Federal Communications Commission’s Broadband Privacy Order docket, Census block group level demographics data, and FCC broadband accessibility data, this paper furthers the existing literature on individual participation in public comment by examining three key questions: what sorts of individuals participate, how individuals choose to participate, and what interest group organizations motivate individuals to participate (if any). Through the use of these data and comparisons to the population by the use of a public poll and voter file data, the paper finds evidence in contrast to the existing literature that, when controlling for other demographic variables, women are no more likely to submit mass comments than men, and that non-white individuals are more likely to participate more and oppose the Order than white individuals. The paper additionally finds evidence that those with broadband are more likely to oppose the Order than those without, as well as that Republicans are more likely to participate, submit comments more frequently, and submit mass comments than non Republicans on the Order.