login
Menu
Search
Submit
Browse Collections
About
login
Greater Than the Sum of the Parts: How Bundling Creates Value
Shaddy, Franklin
2018
Download
Formats
Format
BibTeX
View
Download
MARCXML
View
Download
TextMARC
View
Download
MARC
View
Download
DataCite
View
Download
DublinCore
View
Download
EndNote
View
Download
NLM
View
Download
RefWorks
View
Download
RIS
View
Download
Add to Basket
Files
Details
Title
Greater Than the Sum of the Parts: How Bundling Creates Value
Author
Shaddy, Franklin : University of Chicago
Degree Type
Ph.D.
Content Type
Dissertation
Academic Advisor
Ayelet Fishbach
Keywords
bundling
;
consumer behavior
;
gestalt
;
marketing
Identifier(s)
DOI:
https://doi.org/10.6082/7gw5-7a46
Publication Date
2018
Language
English
Licensing
University of Chicago dissertations are covered by copyright.
Record Appears in
Booth School of Business
>
Booth School of Business Dissertations
All
Record Created
2018-08-09
Actions
PDF
Statistics
Downloads
Unique Downloads
Views
Unique Views
from
to
By Days
By Months
By Years
Update
Export
Download Full History