Consumer research has undergone significant evolution over the past decades while the consumer judgment and decision-making lies at the heart of consumer behavior. This study draws on multiple text analysis methods to analyze themes and topics in consumer decision-making since the 1990s. Leveraging citation analysis, keyword frequency, and topic modeling, the research delves into historical trends using metadata from relevant journal article retrieved from the Web of Science database. The study commences with a historical overview of consumer research before summarizing previous literature on research trends and methodologies. Findings reveal nuanced shifts in research topics over time, indicating enduring influences such as cognitive emphasis in the 1990s, reflective of earlier decades. Furthermore, changes in publication emphasis from practitioner-oriented to academic reflect broader policy shifts. Emerging trends, moral judgment and ethical decision-making, signal evolving research priorities. Notably, the BERTopic model unveils trends that highlights a steady increase of application-oriented topics like financial decision-making and online shop- ping behavior. These findings illuminate the trajectory of consumer research on judgment and decision-making, offering insights into historical patterns and current developments. Scholars are provided with inspiration for future investigations, guiding research agendas and contributing to the ongoing discourse in consumer behavior studies.