In recent decades, an array of liberal norms have surfaced and disseminated across global governance encompassing ideals such as sustainable development, gender equality, and human security. While existing scholarship examines the trajectories of particular norms, much less is known about the broader patterns and mechanisms of commitment to norms. While there exists literature discussing various mechanisms for disseminating norms, there is no literature discussing the market-based approaches for doing so. The presence of marketbased mechanisms for spreading norms stands as a notable yet under-explored avenue within contemporary global governance discourse. In this paper, I use Jonas Tallberg’s theoretical framework distinguishing between deep norm commitment and shallow norm recognition to discuss this mechanism. Through an examination of Model United Nations, this study offers a nuanced exploration of how market-driven dynamics operate to disseminate norms. This study further emphasizes the critical need for a comprehensive understanding of the ways in which economic incentives intersect with norm diffusion strategies, especially given the heightened stakes in navigating contemporary polarized landscapes. Despite the prevalence of market-mechanisms in shaping global norms, the present scholarly discourse lacks a coherent analytical framework to effectively address and discuss these phenomena. This study provides an initial attempt to bridge that gap.