Using an experimental approach, this project suggests innovation in building partnerships with individual donors for the United Nations International Children's Emergency Fund (UNICEF) Madagascar. A survey experiment is conducted to investigate how taking a quiz and giving different formats of feedback formats in a fundraising campaign impact people’s motivation to donate. The results suggest that when designing quiz-based fundraising campaigns, organizations should apply questions that emphasize the tragedy of a specific victim and provide ranking feedback to participants. The organizations can also customize different feedback responses targeting people with different performances in the quiz. To people with performance above average, rankings can be given to them as a motivation for more donations. To people with performance below average, other formats of greeting messages can be given to prevent them from avoiding donations. Based on the experiment results, I build my fundraising proposal for UNICEF Madagascar, aiming to help the organization reach out to more potential donors on social media and ultimately attract more individual donations.