@article{TEXTUAL,
      recid = {4983},
      author = {Grieb, Suzanne M. Dolwick and Velez, Matthew and Corty,  Edward W. and Saxton, Ronald E. and Flores-Miller,  Alejandra and Shah, Harita S. and Page, Kathleen R.},
      title = {HIV-related stigma among Spanish-speaking Latinos in an  emerging immigrant city following the <i>Solo Se Vive  Una Vez</i> social marketing campaign},
      journal = {PLOS ONE},
      address = {2022-10-06},
      number = {TEXTUAL},
      abstract = {HIV-related stigma exacerbates Latino immigrants’ risk of  HIV infection and delayed care. Following the  implementation of the social marketing campaign Sólo Se  Vive Una Vez (You Only Live Once) to increase HIV testing  that addressed stigmatizing beliefs, we conducted a survey  among Latinos in Baltimore, Maryland (N = 357). The aims of  this paper are to 1) characterize the sociodemographic  characteristics, HIV-related stigma beliefs, and testing  behaviors of the survey respondents by campaign exposure,  and 2) model the effects of Vive exposure on stigma beliefs  and testing behaviors. Comparing post-campaign survey  respondents exposed and unexposed to the campaign to survey  findings previously obtained and reported before the  campaign implementation, respondents to the post-Vive  survey continued to hold high levels of stigma beliefs, and  compared to the pre-Vive survey sample, were more likely to  hold four or more stigmatizing beliefs (from the six survey  items). Among the post-Vive survey respondents, those for  whom religion was important or very important had an  increased odds of 1.6 of holding four or more stigmatizing  beliefs. Survey respondents who were exposed to the  campaign, however, had an increased odds of 2.25 of  reporting ever having been tested for HIV. Our findings  demonstrate the importance of the changing social context  in addressing stigma within emerging immigrant communities  and highlight the critical role of religious leaders in  efforts to address HIV-related stigma.},
      url = {http://knowledge.uchicago.edu/record/4983},
}