@article{THESIS,
      recid = {2896},
      author = {Evans, Théo},
      title = {Misogyny as Medication: The Red Pill, Self-Help, and  Neoliberal Masculinity},
      publisher = {University of Chicago},
      school = {M.A.},
      address = {2021-06},
      number = {THESIS},
      abstract = {The Red Pill is a central tenet of many men’s identity  communities online. Red Pill proponents claim that women  are naturally manipulative and self-interested, and that  feminism has given them social and political dominance over  men. This paper explores how individual viewers make sense  of Red Pill content, focusing on the role of self-help  advice about dating, exercise, and confidence in  proliferating its misogynistic gender ideology. Drawing on  interviews with 18 current and former viewers of Red Pill  content, I show how participants’ belief in the Red Pill  was largely facilitated by a trust in its ability to be  personally helpful to them. Additionally, I argue that the  Red Pill’s self-help messaging carries embedded themes of  individualism, rationalism, and self-discipline that are  consistent with neoliberal formations of masculinity. This  research contributes to an understanding of the  relationship between individual viewers and the online  proliferation of ideas about gender and society.},
      url = {http://knowledge.uchicago.edu/record/2896},
      doi = {https://doi.org/10.6082/uchicago.2896},
}