@article{TEXTUAL,
      recid = {10353},
      author = {Medvedev, Danila and Davenport, Diag and Talhelm, Thomas  and Li, Yin},
      title = {The motivating effect of monetary over psychological  incentives is stronger in WEIRD cultures},
      journal = {Nature Human Behaviour},
      address = {2024-01-08},
      number = {TEXTUAL},
      abstract = {Motivating effortful behaviour is a problem employers,  governments and nonprofits face globally. However, most  studies on motivation are done in Western, educated,  industrialized, rich and democratic (WEIRD) cultures. We  compared how hard people in six countries worked in  response to monetary incentives versus psychological  motivators, such as competing with or helping others. The  advantage money had over psychological interventions was  larger in the United States and the United Kingdom than in  China, India, Mexico and South Africa (N = 8,133). In our  last study, we randomly assigned cultural frames through  language in bilingual Facebook users in India (N = 2,065).  Money increased effort over a psychological treatment by  27% in Hindi and 52% in English. These findings contradict  the standard economic intuition that people from poorer  countries should be more driven by money. Instead, they  suggest that the market mentality of exchanging time and  effort for material benefits is most prominent in WEIRD  cultures.},
      url = {http://knowledge.uchicago.edu/record/10353},
}